Yakiniku & Sundubu CHAEGO!! / Iwaki

PICO INNOVATE was responsible for the complete development of Yakiniku & Sundubu CHAEGO!! Iwaki Ekimae, from brand naming and logo design to interior design, graphic design, detailed design, and construction.
Created as a casual destination for enjoying yakiniku and sundubu, the brand identity was designed to feel approachable, lively, and energetic. Inspired by the bright and dynamic impression of the name “CHAEGO!!”, we developed a consistent visual identity across the logo, graphics, and interior space.
By carrying the brand’s distinctive character throughout both the interior and exterior, we aimed to create a restaurant that catches the eye and invites people to stop by in front of Iwaki Station.

• Establishment 2021.07.15
• Location Iwaki,Fukushima
• Category Izakaya

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