ACDC RAG / WHARF Harajuku

Based on the concept of “No Borders,” ACDC RAG embraces fashion without boundaries of nationality, gender, or age, expressing a free and unconventional approach to style.
Translating the brand’s distinctive and expressive identity into the interior, we combined colorful neon tubes with raw mortar finishes to create a space filled with the energy and playful spirit of Harajuku.
Fashion and interior design come together to express the individuality of the brand, resulting in a bold and edgy retail environment.
For this project, PICO INNOVATE was responsible for the interior design of the store.