ACDC RAG / Harajuku Flagship Store
Based on the concept of “No Borders,” ACDC RAG embraces fashion without boundaries of nationality, gender, or age, expressing a free and unconventional approach to style.
Translating the brand’s distinctive identity and the spirit of Harajuku culture into the interior, we combined colorful neon tubes with raw mortar finishes to create a bold and edgy retail space that reflects the next generation of Harajuku fashion.
For this project, PICO INNOVATE was responsible for the interior design of the store.
- Location Harajuku,Tokyo
- Category Fashion & Retail
